consumers

According to a new study conducted by the research company Morpace, retailers and businesses are getting a chance to use social media to reach their target market as about one-third of their online time users spend on Facebook. 

The research company Nielsen unveiled new surprising facts concerning the users’ content preferences.

It’s not a surprise, that the majority (85%) of online consumers prefer free content. However, Nielsen found some categories of content would be willing to consider paying for access.

 Many analysts expected the significant changes in the consumers’ behavior caused the financial crisis and decrease of spending power last year. They drew the gloomy perspectives of the Americans who make long-time stocks and never use a credit card. But they forgot a state of shock of consumers caused falling home values, dwindling retirement savings and threatened jobs, avoided them to by elementary goods at the supermarket. They tried to cobble together a dinner from leftovers in the cupboards only for not to buy anything else. But that was only temporary mood. 

On Tuesday First Data and Urban Trust Bank revealed the intention of Urban Trust Bank to provide employers, businesses and consumers with the Money Network payroll card and related prepaid products to enable them to manage better their cash and expenses. Money Network will also allow consumers to avoid over-extending themselves with traditional credit products.