Microsoft wins over publishers like News Corp from Google to Bing

 Google seems to be seriously challenged by Microsoft who approached News Corp as well as other news companies to offer them shift their sites to Bing searching engine. According to the sources with the knowledge of the matter Microsoft is in talks with News Corp over the agreement that would involve News Corp getting paid to take its news websites off Google Inc.

The source reports that News Corp, which owns such papers as the Wall Street Journal and the Sun, started the discussions, which were at an early stage.

Meantime, News Corp Chief Executive Rupert Murdoch has said he wants to make people pay for access to his news websites. Besides, other industry players also look for ways to charge for news online, convinced that they must not give news through search engines such as Google and Yahoo Inc.

The Financial Times also noted that Microsoft talked with other online publishers about removing their sites from Google.

"This is all about Microsoft hurting Google's margins," the FT quoted a website publisher, who had been approached by Microsoft.