PayPal, famous for its security is going to solve phishing problem last and all the time. About this has declared company's chief information security officer Michael Barrett at the RSA security conference held last week in San Francisco.
PayPal is going to solve this problem by complex and three-way approach: education-technology-partnerships. Exactly this method is the most effective thinks Michael Barrett and PayPal as whole.
Speaking about education Barrett compared the Internet with early years of the car industry when people also didn't pay enough attention to rules of road and safety.
As for technology, PayPal has implemented a number of up-to-date technical solutions, such as digital email signatures. The next step, according to Michael Barrett is email certification. Barrett also added that some browsers have warning systems such as Microsoft's Internet Explorer 7 that help people to avoid phishing.
The third direction-partnership is not less important than the previous two ones. At the moment company works with AOL, Google, Verisign, Yahoo! and various government agencies.
Aynny, reporter of Ecommerce Journal