Discerning and affluent card holders in India are offered great bonuses

‘Platinum Identity’ Credit Card is being introduced in India by ICICI Bank, India’s largest private sector bank. Along with shopping, travel and golfing privileges featured by the card the customers will be provided a powerful rewards program and differentiated service benefits.

“This card is launched keeping in mind the fact that our customers have matured and demanding more exclusive offers. We will offer our customers value and privileges that are, the best in the industry. Keeping in line with the changing lifestyle of our customers, the ‘Platinum Identity’ product has been designed to make cardholders feel truly special as well as to meet their evolved needs specially related to travel and lifestyle. This is a global offering at a truly competitive price point,” notes Mr. Sachin Khandelwal, Head-Cards Product Group, ICICI Bank.

Consumers using the card will be able to take advantage of a comprehensive set of services including a large catalogue of rewards which allows customers to gain points and then turn their bonus balls into air miles, to get air accident insurance of Rs 10 million, to load fuel without surcharge and access a full-fledged concierge service, ‘i-Assist’ that provides assistance with travel and restaurant reservations, gift arrangements, event tickets, and more.