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Published: Sat, July 14, 2018
Culture | By Antonia Gonzales

Kenyans troll Twitter bigwigs who lost followers in purge

Kenyans troll Twitter bigwigs who lost followers in purge

Twitter has been trying to clean house over the past several months - and this week President Donald Trump and former President Barack Obama saw a dramatic drop in followers.

Celebrities on Twitter have suffered a cull in millions of their followers after the social media giant performed a purge on dormant and locked accounts this week.

The most notable changes in follower counts will be visible in the "next few days", it said but added that follower counts may continue to change more regularly as part of its ongoing work to "proactively identify and challenge problematic accounts".

Having a strong follower base on Twitter is a thing of pride for many, but it serves a greater goal to celebs and social media influencers, who can negotiate deals with advertisers by boasting their impressive follower count.

Other politicians who lost the followers are External Affairs Minister Sushma Swaraj, Congress leader Shashi Tharoor, Trinamool Congress leader and Union Textiles Minister Smriti Irani.

"Our digital ecosystem is being polluted by a growing number of fake user accounts, so Twitter's commitment to cleaning up the digital space should be welcomed wholeheartedly by everyone, from users of the platforms, to creators and advertisers", Unilever Chief Marketing Officer Keith Weed wrote in an email to Bloomberg. Meanwhile, Mr. Obama lost about 2 million, leaving him with 101 million overall. We really don't know how is Big B going to react to his decreased number of followers considering he's already been on a rant threatening to quit Twitter if they don't stop reducing his follower count.

While eliminating locked accounts from follower totals will not affect MAU or DAU totals, Twitter's efforts to shut down other kinds of accounts - including those set up by spammers - potentially could, Gadde acknowledged.

If the owner doesn't respond and reset their password, Twitter locks the account. Company CEO Jack Dorsey tweeted he personally lost 200,000 followers.

Twitter began purging its platform of millions of suspicious or fake accounts Thursday.

Twitter had announced the cleanup on Wednesday in reforms it said were aimed at safeguarding the confidence in follower counts.

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