Published: Mon, July 09, 2018
Culture | By Antonia Gonzales

Apple Music may have just unseated Spotify in the US

Apple Music may have just unseated Spotify in the US

Apple Music now has more paying subscribers in the USA than Spotify, according to confidential details shared with DigitalMusicNews.

Globally, Spotify remains well ahead, with around 70M paying subscribers against Apple Music's 45M.

Despite launching almost four years later, Apple Music's subscriber count has reportedly surpassed that of Spotify.

Thanks to Apple Music's rapid growth in the past year, it will continue widening the gap between Spotify and Apple's streaming service.

Apple is reportedly only slightly above Spotify in USA subscriber numbers, with both services having more than 20 million people signed up, but the data reportedly shows a higher growth rate for Apple, which is projected to widen the distance between Spotify in the coming months.

While exact numbers were not given in order to protect the identity of the source, Apple Music is said to have "20 million plus" subscribers. In February, The Wall Street Journal reported that Spotify's monthly paid subscriber growth rate in the USA was at 2% compared to Apple Music's 5%. There are a number of factors that could've contributed to this, including the fact the album appeared on Apple Music right at midnight while it wasn't available on Spotify until a couple hours later. This makes Apple the most popular on-demand streaming service in America by a hair.

It's not entirely clear why Apple is beating Spotify in the United States - it could be mere brand loyalty - but it will be interesting to see how this corporate rivalry progresses in the coming months.

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