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Published: Fri, June 08, 2018
Tech | By Dwayne Harmon

Presentation of new products from Apple: a text stream

Presentation of new products from Apple: a text stream

When an ad tracks a user through information gleaned from Facebook or another data-sharing company, Apple devices will ask users whether they want to allow the tracking to happen.

"What we did was we integrated the ability to share in the operating system, make it simple to share a photo and that sort of thing".

Apple has unveiled new operating systems for its iPhones and computers with features created to thwart the use of secret trackers to monitor people's online activities. "So this year, we are shutting them down".

If Apple CEO Tim Cook's comments toward Facebook CEO Mark Zuckerberg were any indication, Apple is on the opposite end of the privacy spectrum from Facebook when it comes to user data.

But, if it proves to be popular, the possibility of Google adopting a similar feature for Chrome, both on desktop operating systems and its Android mobile operating system, would increase the pressure on Facebook to react.

The most highly-anticipated reveal was Apple's new tools to help users manage the amount of time they spend glued to their screens.

One of the new features, which will be built into the next version of the company's Safari web browser, will block Facebook and other companies from using the "like" buttons and comment fields that often appear on pages around the web. In addition, Apple says when your browser is searching the web, they've made it more hard for, say, a company like Facebook to track where you go, and that is definitely a way that Facebook collects information. The dialog box follows up saying "this will allow Facebook.com to track your activity".

Apple could change course on this-it wouldn't be the first time they said something isn't happening multiple times only for it to happen.

Elsewhere, Cook told CNN that governments needed to step in and regulate tech firms, because "this privacy thing has gotten totally out of control". Along with added options for curbing smartphone addiction and a walkie-talkie function, Apple unveiled some much-needed privacy features on the Mac.

At last year's conference, Apple demonstrated the HomePod speaker, monoblock iMac Pro and a pair of the new iPad Pro. "The world is recognizing that being always on, becoming increasingly addicted to our phones, and all these apps and social media, makes us less productive". At the same time, European regulators have called for stricter privacy controls for users, called the GDPR, which went into effect in May.

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