Published: Thu, June 21, 2018
Culture | By Antonia Gonzales

Look out, Moviepass. AMC preparing its own movie subscription plan

Look out, Moviepass. AMC preparing its own movie subscription plan

However, since it's only AMC theaters, users won't have access to a lot of the independent cinema that has been thriving with MoviePass.

On Wednesday, AMC Theatres amped up the movie subscription rivalry it has with MoviePass by announcing AMC Stubs A-List, a $20-a-month service that lets you see three movies per week. The movie ticket program starts on June 26. AMC Stubs A-List, to launch June 26, will allow members to view available movies at any US -based AMC location, and in any format, including Imax, Dolby Cinema, RealD 3D, Prime and BigD. But subscription services are popular among Millennials, who have proven hard for theaters to attract. Further, the addition of Imax to AMC Stubs A-List program will not impact the large format exhibitor's studio arrangements and the incremental attendance should result in increased revenues.

The service has bumped heads with traditional theaters, including AMC, which at one point even pulled its program from certain locations.

The membership also includes all of the benefits of AMC Stubs Premiere including free upgrades on popcorn and soda, free refills on large popcorn, express service at the concession stand and box office and no online ticketing fees. Will you make the switch from MoviePass to Stubs A-List?

"We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to 3 times per week, for one simple, sustainable price", Aron said. AMC's announcement also took some more digs at MoviePass, stating "No waiting after enrollment and no special credit card to be carried, AMC Stubs A-List is web- and smartphone-based". Shares of Helios and Matheson Analytics, the parent company of MoviePass, plunged more than 29%.

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