Published: Fri, June 22, 2018
Sport | By Billy Aguilar

JAY-Z Not Done W/ Surprises, Named President Of Puma Basketball

JAY-Z Not Done W/ Surprises, Named President Of Puma Basketball

The appointment is the latest in a series of big name scoops for Puma, which has often turned to Jay-Z's entertainment company Roc Nation when in need of star power.

Jay is no stranger to the basketball or the world of shoe apparel.

The company also on Monday signed a lifetime contract with National Basketball Association legend Walt "Clyde" Frazier, who originally launched a namesake sneaker with the company more than 40 years ago. "Eventually I want to be a part of bringing this new style of Puma to my people". Deandre Ayton, Marvin Bagley III and Zhaire Smith have all agreed multiyear footwear and clothing endorsement deals with Puma.

Jay-Z's recruitment by Puma is a highly anticipated one.

Puma's most well known basketball shoe, the Puma Clyde, goes all the way back to 1973, when it was first introduced.

Ahead of Thursday's draft, Puma has already signed a trio of young players, all of whom are expected to be selected as first-round picks in the draft.

Darren Rovell, ESPN Sports Business Reporter, says that Jay-Z signed on as a Creative Director and not President.

Since then, Puma has collaborated with a range of A-listers, including Kylie Jenner, Selena Gomez, The Weeknd and Cara Delevingne, as well as the rappers Big Sean, Nipsey Hussle and Yo Gotti.

Jay-Z stays winning.

Petrick stated: "What's important to him on a day like today is that it's clear we're making a serious push with players like Bagley, Ayton, and Smith". There are two examples already: Puma signed WNBA star Skylar Diggins-Smith, a Roc Nation client, a year ago; and Roc Nation signed National Basketball Association prospect Zhaire Smith in April, before Smith signed with Puma.

Puma made a splash Tuesday when it announced it was re-entering the basketball sneaker market for the first time in 20 years with the help of Jay-Z.

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