Published: Sun, June 24, 2018
Tech | By Dwayne Harmon

Instagram Launches IGTV, an App for Long-Form Videos

Instagram Launches IGTV, an App for Long-Form Videos

Instagram has announced the launch of IGTV, a new app for watching longer, vertical videos.

TechCrunch has learned that the Instagram longer-form video hub that's launching [today] is called IGTV and it will be part of the Explore tab, according to multiple sources.

Instagram chief executive Kevin Systrom announced the milestone as he unveiled the new video application known as IGTV. If you're not into that video, swipe to check out other creators' channels.

Moreover, IGTV will just start playing video the minute user opens it.

Similar to YouTube and other video platforms, IGTV also has the concept of channels. The IGTV app will go live sometime in the next few weeks for Android and iOS.

You can download IGTV via the Play Store and App Store.

With IGTV, Instagram now has another way to bring in revenue through ads. While Facebook is mostly used for people to connect with friends and family, Instagram is a place users have been more comfortable following people they don't know, helping build an entire ecosystem of influencers who make money from their Instagram fame. You don't have to search or browse to get started, and it's easy to multitask. People will be able to upload vertical videos on the app. What are your thoughts on the new video-sharing app, IGTV?

Instagram stated that the app should roll out in a day or so, but potentially sooner. The brand's looking to try something different with the platform by focusing on vertical videos. As on YouTube, regular IGTV users may set up their own channel.

You can access IGTV two ways. There are also channels, and celebrities themselves can be channels.

The number highlights the surging growth of the Facebook-owned social network which allows users to share photos and video.

"It's time for video to move forward, and evolve", said Instagram CEO Kevin Systrom, at the event. For more on Instagram's new venture, follow here.

"We believe this is a smart strategy and a clear shot across the bow at YouTube and looking to court content from that platform", Daniel Ives, an analyst at GBH Insights told Quartz.

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