Published: Fri, June 22, 2018
Culture | By Antonia Gonzales

Instagram announces IGTV - a new app for watching long-form videos

Instagram announces IGTV - a new app for watching long-form videos

At launch, IGTV videos can be up to 10 minutes long, while select creators will be allowed to make videos up to 60 minutes long. Instagram users can update the app in order to begin watching IGTV videos today. Here, the channels refer to the creators themselves. That platform, part of Google parent company Alphabet, has been embracing more professional media content, from producing in-house documentaries to streaming live TV. The difference between its new features and Instagram is there's a chance the latter could actually succeed in making a dent in YouTube's cornerstone.

Instagram reached two major milestones today. First, Instagram is now a global community of one billion!

Mr Systrom said: "Since our launch in 2010, we've watched with amazement as the community has flourished and grown". It's called IGTV - short for Instagram Television of course - and it comes as a section within the flagship Instagram App, and as a separate IGTV app available on iOS and Android.

Instagram has launched IGTV at an event in San Francisco featuring numerous Instagram creators. Though Instagram isn't running ads over its IGTV content yet, Gibby told AdExchanger the company will "be exploring and testing ways to help creators monetize after launch".

Another unique feature of this app: it has been formatted so that all videos play vertically. He already has posted one video to IGTV with regular posts to come. "IGTV is for watching long-from videos from your favorite creators". "And if we end up in that place, which we think we will, there will obviously be a way for creators to make a living". Just like turning on the TV, IGTV starts playing as soon as you open the app. You can also swipe up to discover more and switch between four options: "For You", "Following", "Popular" and "Continue Watching".

On Wednesday, the Facebook-owned social-networking app unveiled IGTV, a new app for publishing longform videos on Instagram. At a press demonstration Wednesday, Instagram executives showed video clips featuring wildlife explorers and amateur cooks.

Tech firms such as Facebook, Alphabet Inc's (GOOGL.O) YouTube and Snap Inc's (SNAP.N) Snapchat have been spending heavily to grow mobile video services that will attract both users and corporate brand advertising. We hope it brings you closer to the people and things you love.

Business-wise, the move makes flawless sense.

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