Published: Mon, May 07, 2018
Research | By Jennifer Evans

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

The search and advertising behemoth will now require further verification from people wanting to purchase political ads, including the need to confirm they are a United States citizen or lawful permanent residents.

In a bid to better understand people who is paying for an election ad on Google, the company says that it's now requiring that such ads have a clear disclosure of who paid for them.

He also repeated a pledge he made in November to create a library of such ads that will be searchable by anyone by this summer: "We'll also release a new Transparency Report specifically focused on election ads". Google has now announced that it's taking a similar step for election ad buyers on its platform. The change follows the company's promise previous year to help make political ads more transparent. The company will let users see what organization is behind the ad, what their political affiliations are, how many impressions the ad received and even how much money is being spent on it.

"Our work on elections goes far beyond improving policies for advertising", boasts Walker. Companies like Facebook since increased verification requirements for advertisers looking to purchase election ads.

Google is already investing in keeping its own platforms secure and working with campaigns, elections officials, journalists, and others to help ensure the security of the online platforms that they depend on. Walker touted the recent Jigsaw Protect Your Elections toolkit that seems like a direct response to Russia's interference in several elections across the globe.

Google is following in the footsteps of Facebook and Twitter by making changes to the ways that it handles political ads in the U.S. to avoid another Russian interference scandal.

Google to verify advertisers in the US. The company has partnered with the National Cyber Security Alliance and Digital Democracy Project, and they are now funding programs for campaign members, staff members, and elected officials. "Stay tuned for more announcements in the coming months".

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