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Published: Fri, May 11, 2018
Tech | By Dwayne Harmon

Apple Plans to Sell Video Subscriptions Through TV App

Apple Plans to Sell Video Subscriptions Through TV App

Apple launched its TV app a couple of years ago after various stalled attempts to break into the subscription TV world.

Bloomberg, which cited sources familiar with the matter, noted although the TV app now allows users to find video content from a range of other apps and channels, users must download or buy them independently of Apple's app.

This boosts the Apple TV app on various devices like iPads and iPhones, Bloomberg says this would also give the company another way for the tech giant to boost its service business.

Users can now access content from hundreds of apps and cable providers, although a lot require their own subscription that must be obtained directly from each provider. Nobody knows how Apple is going to own original programming works will factor into the subscription service.

Cupertino, California-based Apple plans to roll out this feature in the next year, the people said, asking not to be identified discussing plans that aren't public. This way users would no longer subscribe to streaming services through their individual apps that are available to download from the App Store.

It also makes more sense than using Apple Music which probably wouldn't be the first platform you'd think of if you wanted to watch shows. According to Bloomberg, revenue from services climbed 31 percent last quarter.

Thanks to iTunes, Apple has become one of the biggest sellers of movies and TV shows. The company flirted with creating an online package of live TV channels before recent efforts by YouTube, Hulu and Dish Network Corp. Sales of its Apple TV box meanwhile trail those of rivals including Roku, Google Chromecast and Amazon Fire TV in the US.

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