Published: Thu, April 12, 2018
Economy | By Melissa Porter

Vehicle rental powered by Getaround coming soon to Uber in San Francisco

Vehicle rental powered by Getaround coming soon to Uber in San Francisco

Uber didn't say when this book-and-buy transit rides option would be available in the Uber app.

And it wants to prime its user base by providing access to multiple means of transportation that meet a variety of needs that makes it easier to ditch their cars.

JUMP will maintain its own branding, meaning the red bikes will remains.

The ridesharing giant announced plans to acquire JUMP Bikes this week, according to our sister site Brooklyn. Jump Bikes operates the business in San Francisco and DC.

Update: Khosrowshahi's comments came during a transport forum.

"With cars available instantly for rent in the Uber app, fewer people will need to store them in garages for those sporadic grocery store runs, daytime adventures, or weekend getaways", Uber said.

Uber also announced a partnership with the peer-to-peer car-sharing service Getaround to allow users to rent vehicles from individual owners, with a launch planned later this month in San Francisco.

"We're going beyond cars".

Uber CEO Dara Khosrowshahi, in a blogpost, said the move is part of the company's efforts to improve the driving experience. "By sharing our aggregated and anonymized trip data, Uber can help inform decisions about how to adapt existing infrastructure and invest in future solutions to make our cities more efficient", said Rob Khazzam, General Manager, Uber Canada, in a press release.

Uber did not say when this service will launch in the Uber app.

It built its success on cars, but Uber hasn't been afraid to explore other forms of transport as it looks to stay ahead of the game, like flying taxis, for example.

Khosrowshahi said the company is aiding the National Transportation Safety Board in its investigation on why Uber's vehicle never noticed a woman crossing the street with her bicycle.

To be sure, it's unlikely Uber will ever be able to replicate the scale of public transit, even with its many bus-like services like Express Pool.

The big picture: Uber envisions a world with little personal auto ownership, one where people would rely more heavily on using services like Uber.

The company said it anticipates expanding its vehicle rental program outside San Francisco, according Jahan Khanna, head of product for mobility at Uber. For now, the two companies are focusing on perfecting the service in San Francisco.

However, Uber has said it will incrementally add bikes to the program.

Uber: It's not just for cars anymore.

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