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Published: Sat, April 21, 2018
Economy | By Melissa Porter

Facebook Exec Apologises to Canadians over Cambridge Analytica Data Breach

Facebook Exec Apologises to Canadians over Cambridge Analytica Data Breach

Thakur on Thursday afternoon tweeted that Facebook would be subjected to some tough questioning and would have to provide some strong assurances on data protection.

This might be passed off as something light, but a former Cambridge Analytica employee Brittany Kaiser told the New York Times, "Who knows more about the usage of personal data than Cambridge Analytica?". For most users, this update removes the extra step of actually using search engines to verify news before being influenced by it (thus leading to re-sharing, commenting or generally thinking the news content is true), while those who were concerned about the validity of the news were likely to do it anyway before this new update. However, Facebook is already moving people around like they are pieces on a chess board in order to make things easier for it.

That belief has been shattered thanks to Facebook's entanglement with Cambridge Analytica, according to one research survey released earlier this week.

While only 13 South Africans are known to have downloaded Cambridge Analytica's "thisisyourdigitallfe quiz on Facebook, the way Facebook exposes user's data means that information about those users; friends was potentially compromised". Rather than "a Facebook privacy law", he expects regulation to target the entire industry. "We've always seen them be extremely cautious".

Zimmer challenged Facebook to do more to protect Canadians' privacy after hearing that of the 23 million Canadians who use Facebook, over 600,000 had their data compromised. To everyone's surprise, Mark Zuckerberg, the CEO of Facebook, remained silent during the first days of the scandal. Other governments are trying the same, striking deals to allow Facebook into their countries so longs as the data can be shared. In a prepared statement, Zuckerberg apologized for his company not doing enough to prevent tools from gathering its users' private information.

"I as chair and we as a committee don't take lightly the fact that Mr. Zuckerberg declined to appear", said Zimmer.

That removes a huge potential liability for Facebook, as the new European Union law allows for fines of up to 4 per cent of global annual revenue for infractions, which, in Facebook's case, could mean billions of dollars. Furthermore, there have been calls to have the ability to correct false user information that may hinder one's ability to secure gainful employment, insurance, housing, or credit opportunities.

Facebook, like many other United States technology companies, established an Irish subsidiary in 2008 and took advantage of the country's low corporate tax rates, routing through it revenue from some advertisers outside North America.

The proposed legislation would give the FTC power to proactively set the rules protecting user privacy.

Congress is considering a bipartisan bill, the Honest Ads Act, that would require disclosures for online political ads.

"They should turn off ad targeting based on proxies for protected categories, such as gender or disability, in the housing, credit and employment context", she said.

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