Published: Fri, March 16, 2018
Culture | By Antonia Gonzales

'Flavor In Ya Ear' rapper Craig Mack has died, aged 46

'Flavor In Ya Ear' rapper Craig Mack has died, aged 46

Diddy - whose label, Bad Boy Records, signed Mack in the '90s - also took to Twitter to share his thoughts. He released "Operation: Get Down" in 1997 and later appeared in Diddy's video "I Need a Girl Part 1", but his career never regained momentum after "Flava in Ya Ear", Rolling Stone said.

For the last few years prior, the sound waves had been dominated by the West Coast-style G-Funk fueled by Dr. Dre's production, and with one single, Mack put himself, Bad Boy and New York City Hip-Hop on mainstream radio. "Flava in Ya Ear", produced by Easy Mo Bee, was a potent, wobbly funk vamp, and Mr. Mack cavorted atop it with a string of non sequitur boasts and insults: "You're insane like that glue/ To think that you could outdo my one-two/ That's sick like the flu". A remix of the song was later released, featuring the Notorious BIG, Busta Rhymes and LL Cool J.

So strong was his love for the genre that he told the New York Times he made a decision to forgo furthering his education.

"All the time I was getting an education learning about the studio and the road", he once said of being down with EPMD's crew. "Craig Mack wanted to tell his story before he left and it's kind of weird that he died, 'cause I guess he wanted to get it off his chest first and then he passed away". You inspired me, and I will continue to try to keep inspiring others.

Mack had moved to SC after leaving his career in music for religion.

Mack called the PND & DJ rapper six months ago, saying he was "real sick" and "might be dying soon".

"He was absolutely one of the pioneers and he was instrumental in the Bad Boy sound", she said. Alvin told the Daily News that he paid Craig a visit before his death because he wanted to make a documentary of his life.

In answer to the question "What are you doing now?"

Fans have flocked to social media to honor the late rapper. "Rest in Power Craig...", Erick Sermon of EPMD tweeted. May the almighty embrace your soul and life up your family and friends.

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