Published: Fri, March 30, 2018
Research | By Jennifer Evans

Facebook ending ad targeting using outside data

Facebook ending ad targeting using outside data

Facebook Privacy Shortcut, which is now rolling out on the app, puts all existing privacy settings options in one place.

The company said the majority of its updates have been on the cards for a while, but Facebook has chose to roll them out now to make it clear to users their data will no longer be misused.

The new Privacy Shortcuts menu will let you add two-factor authentication to make your account more secure, review the posts you've shared in the past and permanently delete them and even control your ad preferences. Prior to the redesign, its settings were spread across almost 20 different screens.

"While this is common industry practice, we believe this step, winding down over the next six months, will help improve people's privacy on Facebook".

The tool has been widely used among certain categories of advertisers - such as automakers, luxury goods producers and consumer packaged goods companies - who do not sell directly to consumers and have relatively little information about who their customers are, according to Facebook.

"We've heard that when accessing their information from our Download Your Information tool, some people are seeing their old videos that do not appear on their profile or Activity Log", Facebook told New York Mag.

The lawsuit comes on the heels of Facebook admitting on Monday that it collected phone call and text message history - but only at the permission of the user.

Advances in machine learning allow Facebook "to find more suspicious behaviors without assessing the content itself" to block millions of fake account creations per day "before they can do any harm", says Chakrabarti. That includes posts, reactions and comments, and whatever you've searched for.

Alex Stamos, Facebook's chief security officer, said in the briefing that the company was concerned not only about false facts but also other kinds of fakery.

Facebook says it is making progress weeding out fake accounts and fake news on its service as part of its efforts to prevent election interference ahead of the US midterms.

The Activity Log is now divided into various sub-categories such as photos, posts, posts you are tagged in, likes and reactions, comments. Such technical mechanisms can help people find and delete their Facebook data, as well as limit the amount of information extracted and accumulated.

"Facebook similarly lacks business incentives to engage in responsible data collection because disgruntled advertisers don't have anywhere comparable to go". You'll also be able to download specific categories of data, including photos, from a selected time range, rather than going after a single, massive file that could take hours to download. However, users can not delete a photo in which they have been tagged by someone else.

Facebook on Wednesday also put all its privacy settings on one page and made it easier to stop third-party apps from using personal information.

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