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Published: Fri, February 16, 2018
Economy | By Melissa Porter

Sky And BT Win Premier League TV Rights

Sky And BT Win Premier League TV Rights

Of the seven packages of matches on offer for three seasons from 2019/20, Sky won four for a total outlay of 3.58 billion pounds, while BT will pay 885 million pounds for its one package.

BT Sport will continue to show games at 5.30 pm on Saturdays next season and then move to Saturday lunchtime fixtures from August 2019.

BT is paying more (9.2 million pounds per match instead of 7.6 million), though, and that's just for one package of 32 games.

Sky will pay a hefty £1.1bn per annum for the rights, which is down £199m from what they now pay.

BT is paying less in total but is paying more per game than at the last auction, where it paid £960m for 42 games per season.

A change to the number and structure of the packages offered had been part of the Premier League's strategy to drive up prices by enticing tech giants such as Amazon and Facebook to bid for rights. But reports suggest both Sky and BT Sport have become increasingly financially stretched to justify pushing the price higher. At £295 million for 32 games it nearly has a bargain, at least if you consider the fate of the previous rights holders Setanta and ESPN. The bill is a hefty £1.193 billion (€1.34bn) a year but represents a £199 million per annum reduction on the current deal - a saving of 16 per cent a year.

Sky's broadcasting rights include its flagship Sunday afternoon slots and Saturday night games.

A direct to consumer model could be supported by consumer subscriptions and/or through revenues obtained from sponsors or through advertising, Moore said, and would give the Premier League valuable access to consumer data.

The two remaining rights packages are for: all 20 matches from one Bank Holiday and one mid-week fixture programme; and all 20 matches from two midweek fixture programmes.

"We are extremely pleased that BT and Sky continue to view the Premier League and our clubs".

The Premier League auction remains ongoing and BT Group will continue to engage with the Premier League regarding the remaining rights.

Instead they've secured continued access to more premium content, ensured they remain one of only two sizeable United Kingdom pay sports broadcasters and, though their AMC partnership and innovations such as 4K coverage, retain enough exclusivity for their own platform to remain competitive against more established rivals. The Premier League's attempts to sell the two remaining packages of domestic live TV rights for 2019-22 have been postponed until next week at the earliest, Press Association Sport reports.

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