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Published: Thu, February 15, 2018
Research | By Jennifer Evans

Less-cool Facebook losing youth appeal, survey suggests

Less-cool Facebook losing youth appeal, survey suggests

This year for the first time less than half of USA internet users aged 12 to 17 will use Facebook via any device at least once per month, the New York-based research firm said. It's user total is expected to grow by 13.1 percent to reach 104.7 million this year.

Snapchat is set to gain from Facebook's loss. Instagram, which is of course a Facebook property that the big brother has maniacally deployed to copy the younger Snapchat's innovation at every turn, will add about 1.6 million users this year.

Snapchat and Facebook-owned Instagram are expected to add more younger USA users, eMarketer said. This latest forecast indicates that it is more than just a theory.

With more than 2 billion users, Facebook is still the world's most popular online hangout.

TechCrunch described the user growth as a "sizeable slow down, and the lowest quarter-over-quarter percentage daily user growth ever reported by the company". While Instagram is expected to have around 1.6 million more users this year, the same for Snapchat will be higher at 1.9 million.

Facebook is abruptly losing its young users this year as compared to last year, says a report from Research firm eMarketer (Digital measurement firm).

Julie Smith, a social scientist who works with teens, told USA Today that it's about immediacy.

"Teens want that instant gratification".

The nature of Snapchat's design, however, defaults away from everyone seeing what users post. Their minds move quickly.

This time previous year, the Children's Commissioner warned that the "incomprehensible" terms and conditions of social networks meant that children had little idea of what they were signing up to.

By eMarketer's reckoning, that's because growth among 12- to 17-year-olds will drop by 5.6%, this year. Facebook, he says, "was too much to keep track of". It's easy to see how Snapchat's relative ephemerality is alluring on that front. While the apparent increase in variety could stem from a strain of thought that Facebook isn't the hip choice anymore, it also seems to stem from a disruption in the industry, as platforms, some highly similar and some fundamentally different, have gained substantial traction in recent years and months apparently through their own merits.

Young people might use the internet more, but Facebook is targeting a wider audience that includes older individuals who use the social network to connect with their family, friends, coworkers, and more.

The research also predicts a fall in the number of Facebook users up to the age of 24.

Additionally, the instant gratification offered by Instagram and Snapchat increases user stickiness and engagement.

Additionally, the number of users ages 12 to 17 and 18 to 24 will decrease by 5.6% and 5.8%, respectively.

Instagram is still bigger overall in the USA than Snapchat. That equates to 1.4 million United States users out of 12.1 million total in that specific demographic. It admitted in 2013 that young people were hanging out on Facebook less frequently.

Facebook's uncool status has been made fun of on Twitter for years.

"I'm not sure anything could bring me back to the site at this moment in time", he said. Children under ten are already on social media.

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