Published: Tue, January 16, 2018
Tech | By Dwayne Harmon

Mark Zuckerberg loses more than $3bn from his fortune after Facebook changes

Mark Zuckerberg loses more than $3bn from his fortune after Facebook changes

"Not only will you be more effective, you will achieve greater reach at a lower cost", he said, adding that less inventory could see the cost of advertising on Facebook go up.

But recently we've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other. "We believe these changes will be beneficial to Facebook in the medium and long term", said Brian Weiser of the Pivotal Research Group.

The company will elevate posts that ignite conversations and meaningful interactions between friends while demoting the many videos, news stories and business posts that users consume passively - without commenting and sharing. The company says it will predict which posts will encourage you to interact with your friends and give these posts more weight in ranking on your feed.

After more than a year under fire for how it delivers information to users.

In his wonderful analysis for "The Atlantic", Franklin Foer draws the attention towards the danger of Facebook imitating a traditional media company. If you are constantly logged into Facebook - which all of us are - because it's easier - why do we want to enter our stupid password again? By late 2017, the usage rate barely budged, rising to 66% ofUS adults, but the share of those who got news on Facebook rose to 45%. During the early days of Facebook, the focus was simply on communication between friends, but over the past couple of years it began to actively promote and push content from media companies into users' feeds.

For users, the changes may mean that Facebook becomes more like a gathering of friends and family. In Slovakia, Sri Lanka, Cambodia, Bolivia, Guatemala and Serbia, countries with high concentrations of burgeoning Internet users, publishers told The New York Times that the changes to News Feed both limited the audiences for legitimate news sources and increased the spread of fake news; in Cambodia and Bolivia, the changes came amid government crackdowns on independent media. You may do this with as many pages as you'd like, and posts will show up in the order of when it was posted.

"In response to all the recent changes from Facebook, publishers are doubling down on channels they can more directly influence such as direct, referral and email".

Live videos still rank highly in Facebook's news-feed algorithm, for example, so there remains mileage in broadcasting live on the platform.

Words such as "meaningful" and "valuable" are commonly thrown around as Facebook executives discuss the changes. Michael Stelzner from the Social Media Examiner posted a video on Facebook calling these adjustments the "end of days" for Facebook marketers. Therefore, these changes will have the most negative impact on spammers that attempt to bog down the news feed with borderline meaningless content. This is the first time in years that the social media site is making such a big change.

People who want to see more posts from pages they follow can choose "See First in News Feed Preferences", Mosseri said. The change promoted by the innovative billionaire, therefore, does not eliminate the fundamental problem of Facebook, that is the filtering bubble coined by Pariser.

Zuckerberg repeated that sentiment in his post Thursday.

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