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Published: Fri, January 19, 2018
Culture | By Antonia Gonzales

Google Constricts YouTube Rules in cleaning up for Advertisements

Google Constricts YouTube Rules in cleaning up for Advertisements

The area most impacted by YouTube's policy change is monetization or rather, the eligibility conditions.

In a blogpost written by two YouTube executives, chief product officer Neal Mohan and chief business officer Robert Kyncl, the company said that "99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month".

Bad news out there for all YouTubers who wanted to monetize their YouTube channel.

Google Preferred videos comprise around five percent of all videos that are uploaded on YouTube globally, according to Google.

Paul was booted from the Google Preferred program, a marketplace that connects the largest advertisers with the top 5% of YouTube creators, effectively removing him from the premium income derived from the program. "In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable". For new and existing content creators, even advertisers, the guidelines states that channels need to have 1,000 subscribers and 4,000 hours of watch time in the past year to qualify for monetization, and this tightens the metrics for the YouTube Partner Program which is what allows publishers to make money through advertising.

Under the old requirements, a channel needed 10,000 lifetime views to be included in the YouTube Partner Program (YPP). YouTube says this verification process will be completed by mid-February in the USA and end of March for the rest of the world. Weird videos aimed at children have also anxious advertisers. In the next few months, a three-tier suitability system will be introduced to enable advertisers to review appropriate placements for their brand versus potential reach trade-offs.

The video has since been removed, but not before angry advertisers expressed outrage that their brands had been associated with it.

YouTube said the changes are meant to give the platform more time to confirm channels are following content guidelines and discourage channels from producing inappropriate content.

But the rules, if they had been in place, wouldn't have stopped a video that generated the most recent backlash - YouTube star Logan Paul's video blog journey into a Japanese forest known for suicides, where he showed a victim and joked about seeing a dead body.

If you've got a small YouTube channel, you may have received an email from YouTube this morning.

A version of this article was first published by Campaign Asia-Pacific.

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