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Published: Fri, January 12, 2018
Economy | By Melissa Porter

Circuit City Announces Relaunch 9 Years After Closing Stores

Circuit City Announces Relaunch 9 Years After Closing Stores

Under CEO Ronny Shmoel, who acquired the assets in 2015 after TigerDirect.com failed to make a go, Circuit City will employ various store concepts and ecommerce technology offerings, according to a press release.

Almost nine years after going out of business, electronics chain store Circuit City is set to give it another go, it announced last week.

The retailer has marked February 15 as its official return date as its website will be back up that day, Shmoel added. Schmoel announced the business strategy at a press briefing at the Consumer Electronics Show in Las Vegas.

The once-bankrupt retailer also has plans to open kiosks, stores within other stores and eventually its own showrooms, consumer electronics website Twice reported.

During its heyday in the 1980s and 1990s, Circuit City was the second-largest US electronics retailer after Best Buy.

At the CES event, Circuit City is expected to announce its official launch concentrated on the retail verticals of e-commerce, mobile, technology, omni-channel commerce.

Shmoel took control of the brand, domain and trademarks of the company in October 2015, CNBC reported. Twice.com was first to report the opening date.

On Monday, Shmoel told the publication that "major retailers" have expressed interest in working with Circuit City to open stores within their stores.

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