Published: Sun, January 07, 2018
Tech | By Dwayne Harmon

Apple iPhone Users Could Face Long Battery Replacement Wait Times

Apple iPhone Users Could Face Long Battery Replacement Wait Times

Apple CEO Tim Cook stands in front of a screen displaying the IPhone 6 during a presentation at Apple headquarters in Cupertino, California October 16, 2014.

There's a very good business reason as to why Apple priced iPhone battery replacements at $79, and it isn't profit. With the offer, Apple is reducing the cost of an out-of-warranty iPhone battery replacement by $50. By making a battery replacement relatively expensive, more existing iPhone owners with failing batteries are likely to decide to upgrade to a newer model instead, which is even more profitable for Apple.

Mark Moskowitz, an analyst in Barclays, said that about 77 percent of iPhone users are eligible for battery replacement.

Moskowitz estimates that about 75% of the roughly 675 million iPhones being used now would be eligible for the reduced price on the battery replacement and could actually be in need of the new battery. One big factor this year is the $29 battery replacement the company is offering to users of many older iPhone models, an olive branch extended to buyers in an attempt to make up for the lack of disclosure about the fact that it was slowing older iPhone models deliberately to fix a problem. Those models now make up 77 percent of the iPhone market, meaning even a small percentage of owners opting for a new battery instead of a new iPhone will result in a significant fall in iPhone sales. The offer covers the iPhone 6 or later devices and will be available until December 2018.

Apple has been in hot water ever since it acknowledged that it was slowing down older iPhones to help conserve batteries that were wearing out. Absent the code inserted by Apple, the reduced battery capacity of these phones would not have negatively affected processing performance.

Apple also promised that it will release an update to the iPhone's operating system, iOS, to add features that will give users more visibility of their devices' battery health. "We know that some of you feel Apple has let you down".

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