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Published: Sat, January 06, 2018
Tech | By Dwayne Harmon

Amazon readies bid for Premier League streaming rights

Amazon readies bid for Premier League streaming rights

Amazon has held talks regarding United Kingdom rights to stream Premier League soccer matches ahead of a rights auction next month, according to a report by The Daily Telegraph. However, with Sky and BT paying a combined £5.14 billion ($6.96 billion) for 168 live matches back in 2015, Amazon will likely need to spend big to acquire what it's after.

Premier League clubs will be crossing their fingers in the hope Amazon's interest will spark a bidding war and considerably increase the £5.14 billion they received from the last TV rights auction. Broughton said he has been told that Amazon wants to add more sports. It would be a big step for the company, which already streams Thursday night National Football League games and ATP Tennis, though going up against the likes of Sky and BT means the rights aren't going to be cheap. It's no surprise that the rights to show those games are quite sought after, but the competition might get a bit more heated because Amazon is supposedly interested in the streaming rights.

The Premier League would be a major addition to any company as it is one of the most popular football leagues around the world.

The deal would likely be a significant investment for Amazon with Sky and BT paying a combined £5 billion for 168 live matches in 2015. The Premier League holds auctions for broadcasting rights to its games every three years
Amazon readies bid for Premier League streaming rights

The pair recently struck a deal whereby Sky made its sports offering available to BT TV subscribers via the integration of OTT offering Now TV into BT's service and BT agreed to wholesale its sports channels to Sky for the first time. In September, the company bid $600 million for the Indian Premier League.

The current EPL TV rights don't expire until 2019 but it looks like this will be one of the most interesting races.

In a move that will fuel speculation the internet giant is considering challenging Sky and BT for domestic coverage of the world's richest league, Amazon has been consulting industry experts about the practicalities of adding top-flight English football to its fledgling portfolio of live sport.

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