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Published: Thu, December 07, 2017
Tech | By Dwayne Harmon

Amazon Prime Video App Launches on Apple TV

Amazon Prime Video App Launches on Apple TV

Apple TV users can now navigate through their app store and get full access to the Amazon Video library as long as they have an Apple TV v.3 or later. The lack of an official Amazon Prime Video app on the Apple TV until now has often been attributed to Amazon and Apple's competing interests in the media player and streaming services market.

The video service originally launched in 2006, competing in the crowding streaming video market with other worldwide services like Netflix and YouTube TV, as well as localised services like Stan and Foxtel Now in Australia.

Prime Video's arrival on tvOS is likely a sign that Amazon will soon start flogging the Apple TV again.

Amazon Prime Video support was promised at Apple's WWDC conference in June.

Right now, as we're just a few weeks away from 2018, so most probably Amazon and Apple sure are cutting it close here.

Amazon announced the app's availability today (Dec. 6), and laid out all the salient points.

Meanwhile, an Amazon Prime subscription costs $99 per year or $11 per month.

This is something of a boon for the Apple TV - having Amazon Prime alongside other popular streaming platforms such as Netflix and Hulu means it's more in line with the competition and more of an attractive streaming proposition to Amazon Prime subscribers.

Wednesday's truce, however, hasn't yet resulted in the Apple TV returning for sale on Amazon's site, which removed it in 2015. In addition to licensed movies and TV shows, Prime Video offers a lineup of original movies and series from Amazon Studios, as well as access to 140 channel subscriptions in the US and 95 channels in the U.K., Germany and Austria.

"Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we're excited to bring all of that great content to customers", said Eddy Cue, Apple's senior vice president of Internet Software and Services.

And, after Amazon's refusal to sell a number of Google device that could rival its own - including Google's Chromecast and the Home speaker - Google has retaliated by pulling YouTube from Amazon's devices. Google is setting a disappointing precedent by selectively blocking customer access to an open website.

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