Published: Tue, December 05, 2017
Research | By Jennifer Evans

Amazon officially launches in Australia today

Amazon officially launches in Australia today

"Focusing on customers and the long-term are key principles in Amazon's approach to retailing", said Amazon Australia country manager Rocco Braeuniger in a statement.

After a very soft launch on November 23 had Australians wondering if they'd see Amazon up and running before Christmas, the company has finally, officially launched in Australia.

"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come".

The site reportedly stocks millions of products across more than 20 categories - from consume electronics to clothing, with fast delivery options.

Small and medium-sized Australian businesses are selling on Amazon Marketplace.

Amazon also stopped short of launching its Prime service in Australia on day one, which includes discounts and expedited shipping times for members in the United States. It's a move that could have a significant impact on local retailers.

Online shopping only accounts for between 8-13 per cent of total sales in Australia, leaving room for growth in a sector estimated to be worth more than A$300 billion (S$307.2 billion) annually.

According to Sims, though, the regulator encourages "vigorous competition on its merits - and this will see many firms fail". "The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love", Braeuniger added.

Amazon Prime Video and Twitch Prime are also available to Australians as of Tuesday.

Well, after a few false starts it's actually happened: Amazon has launched in Australia, with an actual homepage you can go to and literally existing products you can purchase with money and have delivered to your home. But an inside news by some industry experts says that the USA giant will officially start local operation tomorrow.

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