Published: Thu, November 16, 2017
Economy | By Melissa Porter

Whole Foods Cuts Prices on More Bestsellers, Holiday Items

Whole Foods Cuts Prices on More Bestsellers, Holiday Items

Just in time for Thanksgiving, Whole Foods and Amazon have announced further price cuts for Prime shoppers of the organic grocer.

Following the deal's close, Amazon immediately made good on some of those promises by lowering prices on select grocery items. Whole Foods said this Prime-specific deal is a "sneak preview" for future exclusive deals.

As part of the newly announced discounts, Whole Foods just slashed the price of organic turkeys to $3.49 a pound and antibiotic-free turkeys to $2.49 a pound. 'In the few months we've been working together, our partnership has proven to be a great fit'. "We'll continue to work closely together to ensure we're consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market's high-quality, natural, and organic food".

Whole Foods' first round of price cuts under Amazon's ownership included conventional and organic bananas, farm-raised salmon and NY strip steaks. The company slashed prices on almost 500 grocery items in August, shortly after its $13.7 billion purchase closed. Prices only dropped about 1.2% on average. How could it be so negligible, you're wondering, with Whole Foods slashing prices on some things by as much as 43 percent? In fact, the process for redeeming the first ever Prime-exclusive discount at Whole Foods is so specific and regimented that Amazon includes a Frequently Asked Questions (FAQ) section on the coupon page itself. While turkey will now cost less for all Whole Foods customers, Amazon Prime members will receive an additional 20% off.

Seattle-based Amazon, the No. 1 online retailer, wrapped up its purchase of Whole Foods in August.

Whole Foods says it's also cutting prices on items like Lundberg Family Farms rice, Eden Foods beans, Pacific Foods broths, Organic Valley eggs and milk, Vital Farms eggs, Tom's of ME toothpaste, and Chobani, Fage, and Siggi's yogurts.

Post updated with additional information on Whole Foods price trends.

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