Published: Wed, November 15, 2017
Economy | By Melissa Porter

Twitter expands character limit to 280 for most users

Twitter expands character limit to 280 for most users

"Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter", Rosen said.

Test results showed that eventually just 5 percent of the tweets by people in the test group were longer than the standard 140 characters.

Highlights are below and in our additional blogs about our experimentation process, extensive data analysis, research, and design work.

The social media company stated the expansion was available to all users in nearly all 40 languages excluding Japanese, Korean or Chinese-language tweets as they can convey twice as much information in less space compared to their counterparts, so tweets will remain at 140 characters.

"People did silly (creative!) things like writing just a few characters per line to make their Tweets extra large".

Historically, 9% of Tweets in English hit the character limit.

Twitter has officially doubled their character count at 280 from 140 characters.

Not only does more space make it easier to fit in a thought - Twitter found much more interesting results than that, results you might be able to leverage by taking advantage of the upgraded character limit. But that didn't happen. There's been concern from some that expanding the character limit would cause tweets to be too long, but as Twitter discovered during its global test, that assumption is wrong. Based on these results the company concluded that the change will not substantially affect timeline reading experience Twitter.

So, using more characters to Tweet might mean more followers for you.

It's worth emphasizing again that people in the test got very excited about the extra space in the beginning and many Tweets went way beyond 140. We expect to see some of this novelty effect spike again with this week's launch and expect it to resume to normal behavior soon after. According to Twitter, the new character limit disrupts the fast-moving, real-time nature of the site because it allows people to take more time with their tweets as opposed to posting a few words and then sending it out willy-nilly.

Twitter argues that the change is an improvement to the service.

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