Published: Fri, November 10, 2017
Research | By Jennifer Evans

Apple is reportedly readying its own Augmented Reality headset for 2019

Apple is reportedly readying its own Augmented Reality headset for 2019

Although the development timeline for the upcoming augmented reality device is described as "aggressive", it could still change.

The company has not figured out how users will run the program and adjust the headset.

Apple has been working on augmented reality for a few years.

It's no surprise to see Apple working on such a device; patents have suggested the company would be taking this path for a while now.

The in-house chip would have a similar design to what's now in the Apple Watch, which allows for more components in a smaller area. We could still see some sort of affordable Apple Gear AR device someday, especially if the company falls behind on its plans for the AR holy grail. But unlike these headsets, which remain tethered to a smartphone or a computer, Apple's rumored AR headset would run independently, thanks to a new chip and operating system, according to Bloomberg, which broke the news Wednesday. It wouldn't say which company it would make AR components for, but given its key relationship with Apple it's hard not to assume it's anyone but the Cupertino company. "But today I can tell you that the technology itself doesn't exist to do that in a quality way", Vogue quoted Cook as saying.

As with previous products, Apple isn't waiting around for someone else to create a chip capable of powering its AR headset.

"If we can make it work it will be well worth it for us to give everybody an Apple Watch but we've got to get the technology right", Bertolini said Tuesday while speaking at the Techonomy conference in Half Moon Bay, Calif.

Apple's ARKit is already one of the best augmented reality engines around. Cook believes that augmented reality will be able to change the current use of technology.

With the headset at least two years away, Apple wants developers to bring new AR features to the iPhone, such as multiplayer capabilities for games and more innovative apps for the consumer. Apple engineers are using HTC Vive headsets to test their ideas for a wide range of applications, from mapping and texting to more futuristic things like virtual meeting rooms and 360-degree video feeds.

Microsoft's primarily pushing HoloLens as a tool in the workplace, however (it costs $3000, or £2719 in the UK), while Apple's consumer-focused mindset will likely mean that its device would be pushed to the mainstream market at a more affordable price.

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