Published: Fri, October 13, 2017
Research | By Jennifer Evans

Porsche launches a vehicle subscription service

Porsche has launched a new subscription service in the U.S., granting members on-demand access to a selection of models from the company's sports and crossover vehicle ranges.

Porsche has dubbed the service Porsche Passport.

The automaker labels it a "white-glove" service created to give customers access to a different Porsche through an app.

As it stands now, Porsche Passport is limited to individuals in Atlanta, and it remains to be seen if the program will eventually spread to other geographic areas.

Want to drive a Porsche but can't bring yourself to settle on just one model? It's worth pointing out that the subscription fee includes detailing, maintenance, insurance, and any applicable taxes.

For an additional $1k per month, Porsche will grant access to high-end models in the Panamera and 911 model ranges, including hybrid and GTS models. Porsche says both plans require a one-time $500 fee and all membership approvals are subject to background and credit checks.

Porsche Cars North America president and CEO Klaus Zellmer said: "Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations".

Those interested in the service must simply download the Porsche Passport application on either Apple or Android smartphones, and he or she can register. The German automaker has joined the short list of companies offering subscription-based access to its line-up, with the debut of Porsche Passport. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips". The possibility of future market expansion will be determined after the pilot program. (PCNA) is the exclusive US importer of Porsche 911, 718 Boxster and 718 Cayman sports cars; Macan and Cayenne SUVs; and Panamera sports sedans. That 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917.

Porsche is far from the first brand to jump into subscription services, but it may have one of the most inclusive ones in existence today.

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