Published: Wed, October 11, 2017
Economy | By Melissa Porter

McDonald's will bring Szechuan sauce back again after mishap

McDonald's will bring Szechuan sauce back again after mishap

So, in efforts to make good on their sauce promise, McDonald's said it will release the Szechuan sauce again in the Winter. "Rick and Morty" now dominates the attentions of the key 18 to 34 demo, according to Ad Age. "If it takes nine seasons". But at this point, it's just exhausting, and it's thanks to some of the fans who've been pushing for this moment for months.

Some customers even staged a protest - which worked, as the fast food chain has pledged to bring back the sauce in larger quantities. Binging With Babish attempted to recreate the sauce from descriptions of it, which made it possible for cooks to make it for themselves.

I even went to one of the McDonald's with the sauce promotion, though I didn't show up there until like 9 PM, mostly just to ask how insane it had been (the employee at my location said 1000 people came and they sold out in seconds).

Justin Roiland, creator and voice actor for "Rick & Morty", distanced himself from the whole saucy business, via Twitter. "I want that Mulan McNugget sauce, Morty", says Rick. In that episode, Rick (an older adult "genius") and Morty (his less-gifted grandson) seek McDonald's Szechuan dipping sauce in order to fulfill Rick's desire for it. It got a lot of publicity.

The actual promotion itself was predictably a headache. That caused a lot of backlash on social media.

It doesn't take an economist to know that when demand is high for a product and supply is low, prices increase.

The company tweeted an apology after hundreds of fans of the show "Rick & Morty", a millennial favorite, drove hours - sometimes across state lines - to get a taste of the fast food chain's legendary Szechaun sauce. "That's my one-armed-man, Morty!" a raging Rick tells his frightened grandson. Another person called it "nihilism and consumerism at it's [sic] ugliest".

Perhaps not surprisingly, some of the lucky few who got their Szechuan Sauce immediately put it up for sale on eBay for as much as $1,000.

The one-day release event left fans begging for more sauce as some said the amount given out wasn't enough.

Hopefully, this will finally make for a happy meal.

For people who think they're geniuses, "Rick and Morty" fans sure got played pretty easily by a marketing team most famous for a grammatically-incorrect jingle.

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