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Published: Thu, October 12, 2017
Culture | By Antonia Gonzales

Hulu drops price to lure new customers

Hulu drops price to lure new customers

The streaming service is lowering the cost for its entry-level, ad-supported plan from $7.99 per month to $5.99 per month - a price that undercuts rivals' Netflix and Amazon Prime Video's lowest monthly plans, at $7.99 and $8.99 per month, respectively. Note that the first 30 days come free of charge, so if you realize the service is not for you, you can just ditch it after the first month ends.

Hulu wants to increase its subscriber base as it gears up to launch new original content this fall, so this should get them some new viewers. And to further entice you, they are offering a $2 discount on their less expensive plan for new subscribers or those who are thinking about re-signing with the service. That price will stay the same for a year, then will revert to the regular $7.99 per month price. The offer is valid through January 9, 2018. Likewise, the company has a new Live TV beta for $40 per month, which combines a live/on-demand TV service with Hulu's standard streaming collection. Hulu also has an advantage in that it has a next-day episode streaming of several current shows.

Netflix built its brand on the backs of licensed TV shows and movies, but has since focused more on producing original content to set itself apart from the stiffening competition.

You can snag other Hulu subscriptions if you're interested in catching up on some Bob's Burgers, but you won't find any pricing deals.

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