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Published: Sun, October 01, 2017
Research | By Jennifer Evans

Facebook makes it easier to find to blood donors in India

Facebook makes it easier to find to blood donors in India

On Oct. 1, users in India will be able to sign up to become blood donors directly from their Facebook profiles or by pressing on a News Feed promo.

"India, like many countries, has a shortage of safe blood".

In an attempt to bridge the gap between people who are urgently in need of blood and potential blood donors, Facebook is rolling out a new feature in India.

Facebook wants blood, but not because they are dressing up as vampires for Halloween.

The Facebook app Blood Seeker interface
The Facebook app Blood Seeker interface

"In some cases, this shortage leads to patients and their family being responsible for finding donors to replace blood in the blood banks or hospitals". They however noted that the requestor won't be able to see any information about the donor unless it is explicitly provided by the donor.

Facebook users in India will be able to start signing up to be blood donors. "When a request is created, Facebook will automatically notify blood donors who may be nearby to help spread the word". However, Facebook has come up with an initiative to increase blood donation. Budaraju's father was diagnosed with cancer five years ago and had to go blood transfusions nearly every week. The lack of stocks is a severe issue within India's problematic medical landscape, but one that requires the kind of information network that Facebook can provide.

Facebook will roll out a new feature next month to connect blood donors and blood banks with those seeking them. All the information about the donor will remain private and if users are willing to share the information they can share them on their timeline. The feature will initially be made available on Android and mobile web.

Ritesh Mehta, Head of Programs for Facebook South Asia, said: "Thousands of people seek blood donors on Facebook each week and this tool is created to make it more efficient by bringing blood donors and people in need together".

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