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Published: Thu, September 07, 2017
Economy | By Melissa Porter

WhatsApp announces free business app, will charge big companies

WhatsApp announces free business app, will charge big companies

Now, time has come and Facebook has chose to recover the money which spend on the acquisition.

WhatsApp is also increasingly being used in large and small organisations as a collaboration tool for staff. It's also yet to finalise how the monetisation will work. According to the website, surveys of users has revealed that when businesses use WhatsApp, customers feel more comfortable buying from that retailer as it establishes a connection between invisible sides of a digital transaction. WhatsApp is now integrated with its order management system application, and is being tested as a notification system for order shipping confirmations. This is indeed a great idea and will be helpful for everyone. The company on Tuesday announced that it is building new tools to help businesses better connect with the consumers.

"We want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want", Matt Idema, WhatsApp COO, told the Wall Street Journal in an interview. We can most likely expect to see a larger presence from businesses in general after these changes go into effect, so at least be prepared for that. "But the way this happens now on WhatsApp is pretty rudimentary". It's already testing new features such as verified business accounts with a closed user group.

This small, yet prominent new commerce component is a sign of a coming revamp, as WhatsApp is openly identifying new monetisation opportunities.

Fortunately, you can block accounts by opening the conversation, tapping the menu button, selecting More and hitting Block. Facebook immediately scrapped the annual subscription charge in a bid to drive use and promised never to introduce in-app advertising. Though promising, the services the company just rolled out are unlikely to turn into a 10-figure revenue source. And from the people who are unsure whether or not a business on a WhatsApp is authentic. WhatsApp cofounder Jan Koum has always been a staunch opponent of traditional advertising and has promised that the app will never show ads. "They heard the stories of the shopkeepers who use the WhatsApp to stay in touch with the hundred of users from the single phone". The new streaming service is packed with a bunch of useful features and will ask you to join. So, it may take some time before it becomes globally available.

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