Published: Thu, September 14, 2017
Economy | By Melissa Porter

Target bumps up holiday hiring by 40 percent this year

Target bumps up holiday hiring by 40 percent this year

Target announced Wednesday it's hiring 100,000 seasonal workers this holiday season, a 40% increase from previous year.

Last month, Target Corp. said online sales jumped 32 percent in its second quarter as it made improvements to its website and offered faster delivery. The company said Wednesday that it wants to ensure that the experience for customers is seamless at stores. Shares have traded down almost 20% since the start of 2017.

The hiring boom is a sign of retail rebound for Target, which recently announced it was lowering prices on thousands of items.

"Although we have seen high layoffs in retail with store closings and some companies filing for bankruptcy, there has also been increased hiring in new areas of the sector as retailers build out their e-commerce platforms", said Challenger.

Others, including Macy's and Kohl's, have been looking to reduce costs and sell more exclusive brands.

The discounter said it plans to hire approximately 100,000 employees for the upcoming holiday season, which is up about 40%. "Hiring seasonal employees is a way to test what you really need".

Retailers could also boost in-store staffing this year as they are now tasking workers with more activities such as manning shipping and pickup from stores, said Brendan Witcher, principal analyst at Forrester Research.

The retailer said Wednesday that the seasonal hires, an increase of 30,000 workers from the 70,000 people it hired previous year, will stock shelves at its more than 1,800 stores or fulfill online orders that customers pick up in stores.

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