Published: Sat, September 09, 2017
Economy | By Melissa Porter

Facebook offers millions to music industry to avert copyright crisis

Facebook offers millions to music industry to avert copyright crisis

Facebook users may soon be able to upload their own videos with any song they choose, as the social network has reportedly offered hundreds of millions of dollars to major record labels and music publishers to make it happen.

Licensing music rights for a streaming service is famously complex, and even more so if your streaming service is a user-upload platform where any old fucker can upload some shit video with an Avril Lavigne track playing in the background.

Music owners have been negotiating with Facebook for months in search of a solution, and Facebook has promised to build a system to identify and tag music that infringes copyrights.

Should the deal go according to plan it might give the social network's newly launch Watch platform an edge over the video-sharing juggernaut that is YouTube.

The Watch's contents will be sponsored by the company and other media partners. This results in frustration among users, and could discourage them from utilizing FB to share their videos, which many times do indeed feature songs the company doesn't have legally have the rights to publish. A former YouTube executive Tamara Hrivnak is doing the negotiations to further enhance the deal with singers from Facebook's side alongside former Warner/Chappell Music Publishing executive, Hrivnak. The rights holders must reach out to ask that infringing material be taken down through a "report" system. However, it could take as much as two years to complete. Universal and Warner Music Group have both seen a 13-15 percent increase in sales in the recent fiscal quarter. Their deal with YouTube actually ends this year which presents an excellent chance for Facebook.

Royalty free music has become rather prevalent as the popularity of video has risen.

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