Published: Thu, August 03, 2017
Tech | By Dwayne Harmon

Amazon gets UK ATP Tour rights

Amazon gets UK ATP Tour rights

Sky's five-year contract with the ATP ends in 2018.

The ATP, the governing body of professional men's tennis and operator of the 'ATP World Tour' has confirmed that U.S. tech giant Amazon has secured its United Kingdom broadcast rights.

As The Guardian reports, Amazon's victory marks its first major live TV sports rights deal outside the USA, and its second major live TV sports rights deal this year.

Sky was paying about $10.5 million a year under a deal that lasts until 2018, The Guardian said.

The deal will see Amazon broadcast the majority of top flight men's tennis outside the four grand slam tournaments and will include the end of year ATP World Tour finals at the O2 Arena in London.

Amazon also has the rights to live audio-streaming for Bundesliga football commentaries in Germany, available through its Amazon Music service.

Sky, meanwhile, is gearing up to fight BT next year over the renewal of their £5.14 billion Premier League rights. The one and only viable competitor now in the UK, EU and U.S. is eBay and whilst their last set of results were mixed, signs are good that eBay are continuing their turnaround under Devin Wenig's stewardship and will accelerate over the next few years. Tennis has been relegated to appearing on one of two mixed sport channels.

Sky and Amazon declined to comment.

Following a "major shake-up", Sky UK has scrapped its individual sports channels, streamlining its viewer content with new "sports-themed" channels such as Sky Football, Sky F1 and Sky Cricket.

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