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Published: Mon, July 10, 2017
Global Media | By Abel Hampton

Fitness tracker firm Jawbone has quietly gone out of business

Fitness tracker firm Jawbone has quietly gone out of business

According to a new report, Jawbone has entered into liquidation proceedings.

With a value once reaching as high as $3 billion, Jawbone attracted some big names like VC investors Sequoia Capital and Andreessen Horowitz; its board once featured Marissa Mayer.

Jawbone is going out of business.

The fall of Jawbone reflects an overall decline in interest of the consumer wearables market. Over the past few months we've been transitioning to a simpler care experience.

The downfall of Jawbone won't come as a surprise to one person: back in 2015, the then CIO of global health club operator Virgin Active, Andy Caddy, said that fitness bands from the likes of Fitbit and Jawbone wouldn't be around in two years' time.

Jawbone had been in the process of shifting its products to clinical grade wearables that would be able to measure vitals such as blood pressure, but Jawbone had trouble with the operation of the device, said sources. The new entity will retain Jawbone co-founder and CEO Hosain Rahman, and will make health-related hardware and provide support for existing Jawbone products, The Information reports. It was also attempting to sell its Bluetooth speaker business. Plus, the company is in the middle of a legal battle with Fitbit. Here are three gadgets that Jawbone created which - for a time - were novel in design and out ahead of many other consumer tech companies.

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