Published: Thu, July 13, 2017
Research | By Jennifer Evans

Facebook to expand Messenger ads worldwide

Facebook to expand Messenger ads worldwide

Facebook will start placing ads in its Messenger app's home tab screen globally.

User-targeted ads will appear on the home screen of the application, which acts as an inbox for recent conversation with Facebook friends and automated bots of pages. When users tap on an ad, they will be sent to the destination chosen during ads creation.

Social media giant Facebook has taken another step towards world domination of the advertising space with the inclusion of in-line ads through its Messenger platform, reports Gizmodo. However, Facebook also hopes that there will be more ads on the Messenger that will lead to direct chats with the businesses. I also hope that Facebook will not start snooping in messaging content for showing ads. These ads could be witnessed in between your personal conversations or on your home tab. After the introduction of ads on Messenger, WhatsApp remains the only Facebook property which is ad-free. If you don't like them, you can always try Facebook Messenger Lite which doesn't seem to have the ads in there. This in turn interrupts the user experience. These ads are expected to target users and their interests, similar to the ads that are already shown on Facebook and Instagram.

The worldwide beta test was for home screen ads was first confirmed by Messenger head of product Stan Chudnovsky during MB 2017 in an Francisco, according to VentureBeat.

As of now, these ads use the same targeting as other Facebook ads.

When Facebook started testing ads on Messenger there was some concern that the feature would make the service less user-friendly, with the ads taking up a large portion of the mobile app's homepage. But it's a logical move for the time being from a business standpoint, seeing just how big Messenger is and just how many users are using the platform.

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