Amazon Reportedly Bought This Data Visualization Company to Bolster Alexa

Amazon likely decided where it should put Alexa based on how many people its mobile app can reach - which includes users who might not have a single idea what Alexa is for and what it can do.

Alexa in the Android app works much the same as it does on Echo.

On iOS, the in-app version of Alexa is capable of doing everything it does on an Echo, Dot, or Tap speaker, including summoning a Uber, asking for sports scores, or playing music.

Starting next week, we can interact with Alexa using our Android device provided that we have installed Amazon's main shopping application.

Amazon hasn't made an official announcement yet, but the company did confirm to TechCrunch that the integration is rolling out this week.

The Amazon shopping app already lets you search for products using your voice, but the new Alexa integration "goes far beyond search", Amazon said when it rolled out this feature to iPhones in March. As the site pointed out, Android users can already get Alexa on their phone if they want, since it's also available as a standalone app. By offering developers an "immersive learning opportunity", Amazon aims to build interest in its Alexa platform and solidify its presence in the voice computing market.

Neither Amazon or Graphiq commented for the newspaper. The Alexa feature is still not live as of yet to all Android users yet. It brought Alexa to a wider audience by integrating the assistant into its main shopping app. At that point, you'll be able to customize Alexa, if you so choose.