Published: Tue, July 11, 2017
Tech | By Dwayne Harmon

Amazon Prime Day today

Amazon Prime Day today

It kicks off at 9 p.m. ET on July 10 and runs until 3 a.m. ET on July 12.

Eric Jones, co-owner of, said past year 77 percent of the Amazon Prime Day deals beat Black Friday. CamelCamelCamel doesn't track Prime Day sales, per se, but it does follow the price history of all products on Amazon.

You can set alerts to be notified when particular deals become available through the Amazon mobile app.

That's one of the prime reasons for the event. This year Amazon Prime Day is back in what the company promises will include more savings than ever before. Amazon Prime Now shoppers will also get additional perks for the Amazon Prime Day shopping event.

So, in other words: just by shopping for an Amazon Echo today instead of tomorrow, you will save $90 - half the market price. Amazon is also running a bunch of promos right now, so if you are not an Amazon Prime member, today might be the day to sign up, especially if you are moving or heading off to college, need gift ideas and so much more. In 2016, Amazon said orders went up 60 percent on Prime Day as members took advantage of exclusive offers.

Prices will drop every 10 minutes, with new products being added every hour. Here's a quick look at top deals to expect as part of the Amazon Prime Day sale.

That means Prime subscribers have increased by a third since last year, and doubled over the past two years. Some of those will be deals offered for the full 30 hours while others will be limited-quantity Lightning Deals, which can (and will) sell out. New products like the Infocus Epic 1, the Nubia M2 and Salman Khan's Being Human e-cycles will also make their debut during the Prime Day sale. Amazon said deals will be organized by 20 most-shopped themes, such as pet lovers, gardeners, techies or artists. The site has a Web-based price tracker that can alert you to deals not only on Amazon, but on other sites.

Google Home is a smart speaker powered by Google Assistant, similar to how the Amazon Echo is powered by Alexa.

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