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Published: Fri, June 30, 2017
Medical | By Garry George

VIVO retains title sponsorship for Indian Premier League till 2022

VIVO retains title sponsorship for Indian Premier League till 2022

Vivo's earlier pay-out for the two-year title sponsorship right was Rs 100 crore a year.

Year after year, BCCI has benefitted from IPL title sponsor deals and the value has considerably increased from what it was when the league rolled out. The sponsorship rights will begin on August 1, 2017 and end on July 31, 2022.

The base price for this cycle of title rights was set at 15% more than what Vivo paid past year, and the company edged out the only other bidder Oppo, another smartphone manufacturer.

At the same time as Vivo, the Chinese phone manufacturer, has spent heavily to retain its sponsorship of the Indian Premier League, global sportswear brand adidas is championing lesser known sports such as figure skating.

The Board of Control for Cricket in India (BCCI) tweeted through its IPL twitter handle announcing that smartphone brand Vivo retains the title sponsorship for IPL from 2018-2022. As per Broadcast Audience Research Council (BARC) India, a year ago IPL enjoyed a viewership of 1.25 billion which saw a 22.5% hike from 2016.

Apart from the IPL, Vivo is also the primary sponsor of Pro Kabaddi League (PKL) for five years. Apart from Oppo and Vivo, the others were Xiaomi, Motorola and Intex. Major companies like Pepsi, DLF have been title sponsors in the past and now Vivo have extended their association with the cash-rich league. "The IPL has a history of seeing the title sponsorship rights fetch top dollar".

The deal is at a big mark-up to the previous one Vivo had with the BCCI.

"BCCI is a cricket establishment and people who have cricket exposure are there", he said. The second highest bidder was Vivo with a bid of Rs 768 crore.

Earlier this month, Vivo bagged a sponsorship deal with Federation Internationale de Football Association to become the official smartphone partner for all Federation Internationale de Football Association events including the 2018 and 2022 World Cups.

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