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Published: Sat, June 24, 2017
Economy | By Melissa Porter

Snapchat unveils Snap Map

Snapchat unveils Snap Map

The Snap Map is Snapchat's take on the location-based social media genre, which already includes startups like Zenly that are created to let you keep track of nearby friends.

Location sharing is not an incredibly new idea for the five-year-old app, as the app uses the user's location, with their permission, to tag where they are and provide geo-filters for the person to use on their Snapchats.

Here's what you do.

The first time you access Snap Map you're asked to pick from three options - ghost mode, my friends or select friends.

Beyond the location-sharing component, Snap Map also offers the users an alternate method to see Story content further than the Stories feed and the potent but covered up Story Search feature. "We hope you enjoy the new Map as much as we do!" goes a portion of Snapchat's description of its new feature.

If you want to disable Snap Map, select "Ghost Mode" upon Snapchat's initial walkthrough.

"If you pinch the screen, your location will be shown". The Snap Map is a new layer on top of the current Snapchat experience.

Enabling "ghost mode" means that the user will not share their location. For the very first time you open Snap Map feature, you'll get a little welcome introduction prompt. You can also follow the heatmap: blue = a few Snaps taken; red = tonnes of Snaps.

Snap Map is the latest update that Snapchat have rolled out and it has already raised security concerns. The Bitmoji disappears from the map if a user doesn't open the app for several hours.

I think the concept is cool, but I will probably limit my location to only my really close friends. It's part of the reason why Snap's primary user demographic is between the ages of 16- to 25-year-olds.

More notable recent Snap Inc (NYSE:SNAP) news were published by: Latimes.com which released: "Snap acquires location-tracking start-up Placed, reportedly for $200 million" on June 06, 2017, also Seekingalpha.com with their article: "Snap Inc".

Once you've opened the map, your friends will pop up in the form of their BitMoji avatars. Instead of using social to share where you are, you can now use Snap Map to discover where you want to go. To change who can see you on the map, tap on the settings icon on the upper right side of the Map screen. At least when you zoom in, you can not see the person's exact location, but you get the general idea.

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