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Published: Mon, June 19, 2017
Research | By Jennifer Evans

Netflix shows support for net neutrality and 'open internet'

Netflix shows support for net neutrality and 'open internet'

And because Netflix was profitable enough to afford direct interconnection with ISPs like Comcast, it's still pretty clear Hastings believes that the fight for net neutrality is now the problem of smaller companies.

"Were this draconian scenario to unfold with some ISP", Netflix wrote, "we would vigorously protest and encourage our members to demand the open internet they are paying their ISP to deliver". The streaming giant follows several other major web and tech companies joining the cause including Pornhub, Amazon, Mozilla, Kickstarter, Etsy, Vimeo, Reddit, Bit Torrent, and others. For instance, Hastings told reporters in March that "the culture around net neutrality is very strong", and that consumers would push for equal access to all streaming content regardless of whether net neutrality was the letter of the law or not. "Netflix will never outgrow the fight for #NetNeutrality", the company said on Twitter, adding that "everyone deserves an open Internet".

The move comes after Netflix CEO Reed Hastings made several comments indicating that the company was no longer really interested in net neutrality now that it had become a 100 million subscriber, global video powerhouse.

"It's true the weakening of U.S. net neutrality laws will unlikely materially impact Netflix's business or service, but we wouldn't be where we are today without an open internet", a Netflix spokesperson wrote to The Verge.

Because Netflix is such a big company, it's likely to survive any regulatory changes.

But that shouldn't have been seen as a signal Netflix (nflx) would abandon its allies, a spokesman for the company said on Thursday.

Last month, the FCC voted to move forward with the proposal of President Donald Trump-appointed chairman Ajit Pai to reverse the net neutrality guidelines implemented under former President Barack Obama's 2015 Open Internet Order.

A Netflix spokesman reiterated that point. Losing Net Neutrality protections now would stuff the pockets of Big Cable, put new fees on consumers and be absolutely devastating for our democracy.

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