Published: Thu, June 15, 2017
Economy | By Melissa Porter

Amazon Prime subscriber? Amazon Reload is a no-brainer

Amazon Prime subscriber? Amazon Reload is a no-brainer

Next, you'll need to provide both your debit card number and USA bank account information (account number and routing number) to Amazon, along with your US driver's license number. So, if you put $100 into your Gift Card Balance, you'll get $102 to spend. That's not a huge amount, but it could add up if you're a frequent Amazon shopper (rather likely if you pay for Prime). The deal builds on Amazon's gift card system, though it can be funded with any debit card or bank account.

From the standpoint of the consumer, Prime Reload seems like a decent way to get a small kickback - especially if you're the type that's averse to using credit cards / amassing debt. What's more, you need to fund an Amazon gift-card balance, which is what's actually used to buy things. The company effectively becomes your secondary bank, providing instant 2 percent interest every time you make a deposit (i.e. "reload").

By using your debit card, Amazon is avoiding costly fees associated with processing a credit card payment.

There are better perks to be had, however, starting with Amazon's own Prime Rewards Visa Card, which pays you back 5 percent on all Amazon purchases; 2 percent at restaurants, gas stations and drugstores; and 1 percent everywhere else.

There are a few conditions that they set to get that rebate.

There are limits, of course: The maximum single reload is $2,000, and your maximum possible reward can't exceed $196 per day. You can reload a maximum of $2,000 in any one transaction, and Amazon says the promotion is a "limited time offer" though doesn't specify how long it will last.

In fact, Amazon Prime Reload is built on top of the Gift Card infrastructure that's already in place, according to the page detailing how the new service works.

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