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Published: Fri, April 07, 2017
Economy | By Melissa Porter

Will Bill O'Reilly survive advertiser defections?

Will Bill O'Reilly survive advertiser defections?

After the second presidential debate last October, Donald Trump sent CNN Worldwide president Jeff Zucker a personal email saying, "You are the most disloyal person", and vowing to "get even", according to the New York Times. The Times reports complaints ranged from verbal abuse, inappropriate comments, romantic advances and "phone calls in which it sounded as if Mr. O'Reilly was masturbating".

"He is a person I know well - he is a good person", President Trump says of Bill O, accused of sexual harassment by at least five women.

Trump is a regular on O'Reilly's show, and the two have been spotted at baseball game's in year's past with the president granting the Fox News host primetime exclusive interviews.

While more than a dozen companies had deserted their advertising bookings in time for Tuesday night's broadcast, the show was not at a loss during ad breaks - around 30 advertisements ran.

Whether the Factor is profitable or not, do you think O'Reilly will get the boot?

The Times had revealed over the weekend that Fox News' parent company 21st Century Fox had paid settlements totaling $13 million to five women to keep quiet about alleged mistreatment at the hands of Fox's prime-time star.

Some of the advertisers to pull out of the "O'Reilly Factor" were BMW, Mercedes-Benz, Lexus, Hyundai, Mitsubishi, Allstate, Esurance, and H&R Block, among others. O'Reilly has said the claims against him have no merit.

At the beginning of Tuesday night's "The O'Reilly Factor", host Bill O'Reilly spent his "Talking Points Memo" going over the details of reports that former National Security Adviser Susan Rice requested the identities of Trump transition team members who were caught up in raw intelligence. Trump may think he's doing O'Reilly a solid by backing him up, but considering the sexual harassment and assault allegations that have been leveled against Trump - and the fact that he all but admitted they were true in the "grab 'em by the pussy" tapes - his endorsement isn't really making O'Reilly look any better.

The line was in response to his former colleague at Fox News, Paula Zahn, who was upset that her morning show was being advertised as "sexy".

Aside from social media, people are also reacting negatively to Trump's statements about O'Reilly on the airwaves. He is, after all, the most popular cable news anchor. Diamond took to Twitter to express her disappointment in the president's comments.

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