Published: Wed, April 19, 2017
Research | By Jennifer Evans

Facebook CEO wants to augment your reality

In any case, since Zuckerberg talked about accelerating hardware plans a year ago, Facebook also unveiled a hardware prototyping lab, Area 404, in August that surely has been getting used extensively for more than a few potential products.

We'll also hear what happens next with Facebook's VR efforts now that Palmer Luckey has officially departed from the company.

Facebook wants you to sit in your bedroom wearing a headset and take a virtual vacation with faraway friends and family.

Facebook announced the beta of Spaces, the company's social VR app.

Facebook will hold a session on Places Graph, which allows developers to use Facebook's location.

Another example is if you're at a celebration, like New Year's Eve or a birthday party.

Developers can't create their own lenses and filters on Snapchat.

While the new tools and features are impressive, analyst Jan Dawson of Jackdaw Research cautioned that that "most of them won't be in users' hands anytime soon". Users will be able overlay masks and different visuals to their photos before sharing.

The problem, naturally, is that a huge chunk of the world's economy hinges on the production of phones, and TVs, and tablets, and all of those other things that Facebook thinks could be replaced with this technology. It already knows about numerous places you hang out, news you read, and things you like.

Last year, Facebook touched upon AR and its potential to change how we shop, travel, and games. In the end, this information will be used to send more targeted ads directly to you.

Facebook's other big challenge is to deliver more services and features to its existing users so they spend more time during the day in Facebook's world and, therefore, see more advertisements. Zuckerberg predicted Facebook Platform, which launched with about 65 partners and 85 apps, would become the most powerful distribution mechanism created in a generation. During a demo of the company's eventual vision for augmented reality, in the form of a pair of easy-to-wear, standard-looking glasses, he showed how you could have a virtual "screen" sitting in your living room, bigger than your biggest TV. Just head over to the conference's web page, where you'll find a link to register to view the event. This means you'll be able to discover all sorts of insane stuff while checking out the new camera filters as they're developed.

A picture might be worth a thousand words, but a self-portrait with 3D filters that attach to your face is presumably worth a lot more than that to Facebook and Snap, the makers of Snapchat.

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