Published: Thu, April 20, 2017
Research | By Jennifer Evans

Facebook Adds Content And Bot Discovery To Messenger

Facebook Adds Content And Bot Discovery To Messenger

While the company's bot platform for consumers has been more widely discussed than its business counterpart, support for automated conversation partners also extends to the company's Workplace service for businesses.

The chatbot uses natural language programming and speech recognition so users might be fooled into thinking they are talking to a real person. It's one thing to run through an expense report with a bot, and quite another to order a pizza.

Starting with the former, chat extensions allow users to add additional functionality while within chats. So lets dive in to see some more details on the subject.

Yahoo launched Captain last month for text messaging to help families stay organized. But early bots fell flat. "Masterpass-enabled bots on Messenger offer both merchants and consumers innovative, compelling and secure digital payments on an extremely popular and active platform", said Garry Lyons, chief innovation officer of Mastercard.

There it is, everything new for Messenger that was announced during F8. Of course, Facebook wants to give you more capabilities without leaving its app and venturing onto the wider internet.

"Our Messenger community in the USA can now connect with the rest of the world via Western Union's services-either digitally or to a physical location-when sending money", said David Marcus, Vice President of Messenger. While Instagram's feed-based photo app could easily take on a version of Facebook's news feed advertising model, the chat application needed something built from scratch.

Subway restaurants - all 26,500 of them in the USA - has launched a bot for Facebook Messenger that will take customers' orders. There are plenty of things to play around with, such as co-creating a Spotify playlist, watching a sports game's play-by-play, and other activities. As such, Facebook is launching two new significant features that'll help bots achieve more presence: a bots Discovery tab and Chat Extensions. The feature basically allows users to share songs through Apple Music to Facebook feed.

Extensions seem to work a lot like Apple's iMessage Apps feature, which was introduced a year ago.

In certain locations, such as concerts and sports games, bots will be able to provide more information when new parametric QR codes are scanned.

M, our virtual assistant, now makes suggestions in your conversations, offering up ways to make your life simpler.

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