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Published: Sat, March 18, 2017
Research | By Jennifer Evans

Android, iOS consolidate OS domination over holiday period

Android, iOS consolidate OS domination over holiday period

That said, in "urban China", which refers to China's major cities, the iPhone 7 continued to be the top-selling smartphone. It doesn't believe that the launch of LG's new G6 flagship - which was unveiled at MWC - will "have a significant impact" on its U.S. market share, despite the fact that its high-end dual-display V20 was the company's "best selling device in the US" during the three months ending in January.

IPhone's deteriorating performance in China - which saw it register a 16.6 percent market share for the quarter - differs from most other markets that Kantar monitored in the report. iOS smartphones had share gains in markets including Germany, Great Britain, France, Italy, the U.S., and Australia, expanding between 1.2 percent and 4.9 percent.

A survey has confirmed what we already knew: Windows phone is dead and users are rapidly moving towards Google Android or the Apple iOS.

Android accounted for 56.4 percent of smartphone sales in the U.S. - down 1.8 percentage points from the period a year earlier. iOS accounted for 42 percent of smartphone sales - up 2.9 percentage points year-on-year.

In the five top European Union markets of Great Britain, Germany, France, Italy, and Spain collectively, the drop was from 6.4% to 2.7%.

"HMD Global's focus on revitalising the Nokia name seems concentrated on quality for cost". Around 70 percent of the USA domestic market is still dominated by Apple and Samsung, with the third largest manufacturer, LG, accounting for an additional 11.1 percent of sales in the three months ending January 2017.

Germany used to be one of Windows' stronger markets for smartphone sales, peaking at around 10% share in mid-2015, making it one of the few countries in which Microsoft's share reached double-digits. The iPhone was the best-seller in urban China, but both Apple and Xiaomi continued to come under pressure from Oppo and Vivo. In the world's most populous country, the iOS market share tumbled from 25% to 16.6%. Android keeps growing in Urban China where it hit 83.2%, raising with 9.3% over the same period a year ago, while Apple 16.6%.

In Asia, Android showed overwhelming dominance, accounting for 83.2% of the smartphones sold, a rise of 9.3%.

Spain has never been a strong market for Windows phones, so the YoY fall from 0.8% to 0.4% is of little effect.

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