Published: Thu, March 09, 2017
Economy | By Melissa Porter

Amid boycott, Ivanka Trump's fashion line reports record sales

Amid boycott, Ivanka Trump's fashion line reports record sales

"Since the beginning of February, they were some of the best performing weeks in the history of the brand", Klem told Refinery 29.

Though Nordstrom publicly dropped the first daughter's brand from its stores in early February citing low sales performance, a new report claims that Ivanka's sales more than tripled that month.

According to fashion ecommerce site Lyst, the Ivanka Trump Collection saw a serious boom in orders in February - a 346 percent gain compared with the prior month, to be exact - on the heels of a controversial endorsement from Kellyanne Conway, counselor to President Donald Trump.

Ivanka Trump's clothing line seems to be doing quite well despite a number of controversies over the brand.

But as the old adage goes: "Bad publicity is better than no publicity" - with sales skyrocketing, brand rep Klem added: "For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand's] best performance ever".

On Feb. 9 on Fox News, Conway - in a much spoofed-and-equally-criticized plea - encouraged the American public to "Go buy" the first daughter's "stuff". Sarah Tanner, Lyst's USA spokeswoman said in a statement. She noted that during the presidential campaign that women's pantsuits experienced a 460% sales spike, possibly because they were associated with Democratic candidate Hillary Clinton, who often wore them and made reference to them. ( SHLD ), the parent company of Sears and Kmart, discontinued online sales of 31 Trump Home items. But some retailers, are distancing themselves from Ivanka Trump products, though not completely abandoning them. Other retailers like Jet, Belk, Neiman Marcus, and ShopStyle quickly followed suit, while employees of T.J. Maxx and Marshalls were told to throw away signs advertising the brand. Especially when it's magnified by Ivanka Trump's own carefully curated Instagrams showing her modeling the clothes (or is she just sharing gauzy behind-the-scenes images?). Brand revenue increased 21% in 2016 over the previous year.

"It is fair to say the excitement is waning, " says Tanner. In the first two months of the year - once Ivanka Trump had stepped down - her label's sales soared almost 350 percent.

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